Jennifer Dutkowsky, owner of the
green-themed Why Not boutique in
South Tampa, sells eco-friendly
gifts and women's clothing. The
shop, located in a trendy shopping
area of Palma Ceia, offers unique,
and often fun, ways to "go green."
Dutkowsky's roots in the green
movement began in the Northeast,
where she says that the people are "extremely earthy-crunchy." She
describes her childhood and
young adulthood as sustainable,
where the mantra was "buy local,
buy often."